Last month I had the opportunity to attend and speak at the 2013 eMetrics Marketing Optimization Summit in SF. What is always a good conference seemed even better this time around. The sessions I attended were high quality (as always), but the biggest (personal) take away was how close this industry is and how talented…
Author: Krista
Congrats to the DAA 2013 Awards for Excellence Winners!!
The other week I had the privilege of attending the DAA 2013 Awards for Excellence along with 180 of some of the brightest minds in the analytics industry. The talent in the room was unparalleled! A quick recap of the nominees, finalists, and winners: Digital Analytics Rising Star (individual) Nominees (** indicates finalist): Eduardo Cereto…
Google Analytics Blog Guest Post – 3 Tips for In-house Practitioners
Working as a practitioner in-house at a technology company, one of my jobs is to teach my team members how to fish with Google Analytics. What should they be looking for in GA? Where do they start? What is meaningful? Are the campaigns being measured? Are the microsites tagged? These are the types of questions…
Google: 6 Months In – What I’ve Learned
I received an email the other week congratulating me for moving out of my Noogler (new Googler) faze, which I guess is defined as your first 6 months at Google. It’s hard to believe I’ve already been here for 6 months. So what have I learned? A lot! 1). I’m surrounded by a lot of…
#unSummitSLC 2013 Recap
Two weeks ago in Salt Lake City I was lucky enough to have the opportunity to attend and speak at unSummitSLC (I spoke about mobile & cross-channel analytics). unSummit is a half-day, intimate gathering of digital marketers from all over the country and local university students that takes place the day before Adobe Summit each…
Adobe Summit 2013 Recap
This past week I had the unique opportunity to attend Adobe Summit as a part of the industry but not a part of the Adobe community (currently). In a prior life I worked as a web analytics manager for Adobe and attended Summit as an employee and active user of the Omniture suite, so attending…
Business vs Technical Analyst – skill sets, limitations, and a place at the table
It’s the age old question – what’s the best skill set for a web (or digital) analyst? Many will tell you that you’ve got to be technical, meaning you at least need to know html, javascript and SQL (at minimum). Others will tell you that you don’t need to be technical at all, you just…
eMetrics Boston 2012 Highlights
A few weeks ago I had the opportunity to attend eMetrics in Boston. (I actually started this blog post on the plane home but am only now finishing… I blame on-boarding a new job for taking up all my free time ;)) No surprise, it was a great time. I learned a lot, met some…
DAA San Francisco Symposium Recap
This past week I had the pleasure of seeing months of work come together in the form of the DAA San Francisco Chapter Inaugural Symposium. It was a great afternoon of analytics insights and learnings as well as networking and catching up with nearly 200 other industry professionals. The theme for the day was “What’s Next”…