If you’re already using Google Tag Manager, setting up Amplitude is one of the fastest paths from “I just signed up” to “I’m collecting real data.” GTM gives you the infrastructure to get tags, triggers, and variables deployed quickly, and Amplitude has a tag template in the GTM community gallery that makes this whole process…
Three Years Ago, I Picked Up a Tennis Racket. The Data Says I’m Not Alone.
Three years ago, a friend invited me to join her weekly tennis clinic. Minor detail: I was six months pregnant at the time. I showed up, swung a racket for (almost*) the first time in my life, and then didn’t come back for another six months. But I kept thinking about getting back to a…
Goodbye, Universal Analytics
Today is the day – it’s really happening. Today, June 30, 2023, as the sun sets, we say goodbye to Universal Analytics. There may be a few tears, but mostly gratitude. Gratitude to a product that gave me a career, a community, and many lifelong friendships. To help say goodbye to Universal Analytics, I asked…
GA4 Adds New Conversion Counting Method
For everyone who has complained that conversions are counted differently in GA4 than Goals were in Universal Analytics… GA4 has just released an update you will be interested in. In Universal Analytics, a Goal was only counted once per session. This meant that if you had a Goal setup for a purchase, and a customer…
GA4 Automigration – What you NEED to know
Google is about to start auto migrating your Universal Analytics properties to GA4 for you BUT You actually DO NOT want to do this, for many many reasons. Already setup GA4? You might still be subject to automigration. Read on for more details about it and how to OPT OUT On Feb 9, Google sent…
Universal Analytics 360 Deprecation Date Extended (does NOT apply to Free customers)
In March of this year, Google announced that Google Analytics Universal Analytics (aka GA3) will be deprecated in 2023. For clients using the free version of Universal Analytics, the tool will stop collecting data on July 1, 2023. For 360 (paying) customers of Universal Analytics, Google had originally said they would stop collecting data on…
Using Site Search data in GA4
If you’re used to analyzing site search data (on site search) in UA, you can do this in GA4 too! In fact, GA4 actually measures site search out of the box for you via enhanced measurement. Follow along below to learn 3 ways to access this data. To take advantage of this data though, there…
Point & Counterpoint: Why you should give GA4 a chance
There is a lot of negativity out there when it comes to Google Analytics 4. I get it. It’s a new product that looks, feels, and works differently from what we’re all used to in Universal Analytics. And as many readers would rightly suggest, it’s still missing features. All that being said, I’m here to…
RIP Universal Analytics, Hello GA4
Universal Analytics is dead. No, really. It’s just been given a deprecation date. Here’s what you need to know: Google has just announced (as of March 16, 2022) that Universal Analytics will stop collecting new data on July 1, 2023 for free GA customers. That means you have ~15 months to prepare. (Universal Analytics 360…