I’m writing this while on a plane from Salt Lake City back to the Bay Area, despite a 3 hr delay at the airport, with a smile on my face. Validate 2019 by ObservePoint was one of the best conferences I’ve been to in quite some time. Why? What made it so special? It combined…
Conferences
5 Tips to Getting More out of Google Optimize
Martijn Scheijbeler and I recently presented at MeasureCamp London (and he again at MeasureCamp Amsterdam) on our best practices and tips for getting more out of Google Optimize. The response was great, so we decided to pen these thoughts as a blog post to share more broadly. Tip #1: Identify key segments of users to…
The Education Series: 5 Tips for Becoming a Public Speaker
This post is part of the Education Series, a series focused on learnings and tips for the softer skills of digital marketing, many of which come from my experiences over the past decade in this industry. One of my first (large) public speaking engagements was in front of a crowd of about 300 young adults…
Women in Analytics: Finding Allies
This past weekend I had the pleasure of participating in my first MeasureCamp event. This was actually my first un-conference, and even though I had a vague idea of how the day would go, I had no idea what to expect when it came to running a session. I had heard many things about strategizing…
I’m a Woman in Tech: How it Helps Me and Hurts my Gender
I’m an analytics professional. A teacher. An advocate. An advisor. I work in tech. I work with engineers, developers, marketers, sales, product, and ops. I work with all levels, from analysts to executives. And I am a woman. Until recently, I’ve hadn’t put much thought into what that really meant for me professionally. I attribute…
Join the DAA SF Symposium on Nov 13: Getting Data Right with Quant AND Qual!
Originally posted on the official Google Analytics Blog, reposting here: This year the annual Digital Analytics Association (DAA) San Francisco Symposium is taking place on Thursday November 13th and will be hosted at University of San Francisco. The theme is “optimizing performance using quantitative and qualitative practices”. The DAA SF chapter has lined up industry leaders…
Your Optimization Program’s First Hire
Just starting out in web optimization? I recently spoke on a panel at Optimizely’s Opticon and one of the questions that came up was ‘who would be your first hire’ for a new optimization program. There were a few different opinions on the panel, ranging from someone who gets stuff done, to an analytics rockstar,…
Adobe Summit 2014 Recap
Summary & Key takeaways from Adobe Summit 2014 The Adobe Summit has exploded over the past 3 years as it moved away from the Grand/Little America, where it was still hyper focused on analytics & testing (~2,000 people attending 1-2 years post Omniture acquisition), to a large scale (6,000+ people) pan-digital marketing showcase hosted at…
eMetrics Sydney Recap
A couple of weeks ago I had the opportunity to attend and speak at eMetrics in Sydney, Australia. This was the first conference I had attended or spoke at outside of the US, and a very unique opportunity to see how the digital analytics industry is thriving elsewhere. One thing that stood out to me:…