Google is about to start auto migrating your Universal Analytics properties to GA4 for you BUT You actually DO NOT want to do this, for many many reasons. Already setup GA4? You might still be subject to automigration. Read on for more details about it and how to OPT OUT On Feb 9, Google sent…
Digital Analytics
Using Site Search data in GA4
If you’re used to analyzing site search data (on site search) in UA, you can do this in GA4 too! In fact, GA4 actually measures site search out of the box for you via enhanced measurement. Follow along below to learn 3 ways to access this data. To take advantage of this data though, there…
RIP Universal Analytics, Hello GA4
Universal Analytics is dead. No, really. It’s just been given a deprecation date. Here’s what you need to know: Google has just announced (as of March 16, 2022) that Universal Analytics will stop collecting new data on July 1, 2023 for free GA customers. That means you have ~15 months to prepare. (Universal Analytics 360…
5 Quick Tips to help you better use GA4
Google Analytics 4 (aka GA4) is so different (looking & acting) that it can be really overwhelming to start digging in. So here are 5 quick tips to help you feel more comfortable and better use GA4. Tip 1: Make the reporting UI work for you! For the first time in GA history, GA4 allows…
Using Secondary Dimensions in Google Analytics 4
Secondary dimensions in GA4 (and in Universal Analytics as well) are a critical tool to help you get more insight from your data. They allow you to break down your primary dimensions into meaningful and relevant data. They transform the way you analyze primary dimensions and gain information. We’ll explore what secondary dimensions are as…
Step-by-Step: Linking Google Analytics 4 to Google Ads
Linking Google Analytics to Google Ads can unlock a ton of new data in your GA property. Setting up this link will bring in data such as cost metrics, clicks and impressions, and so much more. On the flip side, you’ll be able to easily set up conversion tracking for your Google Ads because you’ll…
Realtime Reporting in Google Analytics 4
If you’re interested in checking out the activity on your website as soon as it happens then the new Realtime report in GA4 is exactly what you should be looking at. This report lets you monitor all of the activity on your website as it happens (within the past 30 min), and you’ll be able…
Setting Up Custom Dimensions in Google Analytics 4
Custom Dimensions in Google Analytics 4 are a great way to add more in-depth data to the events you are collecting. They are basically a dimension (or a metric if you are setting up a Custom Metric which follows the same steps as below) that you have created yourself. Essentially, they are additional pieces of…
Data Driven Attribution in Google Analytics 4
What is the best Attribution Model?? Ah, the age-old question… Attribution is a big hairy topic, and I’m not going to write an essay on picking the best attribution model, because the best will always depend on your individual business… BUT, I’m excited to say that Google Analytics 4 now has Data Driven Attribution (DDA)…