Today is the day – it’s really happening. Today, June 30, 2023, as the sun sets, we say goodbye to Universal Analytics. There may be a few tears, but mostly gratitude. Gratitude to a product that gave me a career, a community, and many lifelong friendships. To help say goodbye to Universal Analytics, I asked…
Google Analytics
GA4 Adds New Conversion Counting Method
For everyone who has complained that conversions are counted differently in GA4 than Goals were in Universal Analytics… GA4 has just released an update you will be interested in. In Universal Analytics, a Goal was only counted once per session. This meant that if you had a Goal setup for a purchase, and a customer…
GA4 Automigration – What you NEED to know
Google is about to start auto migrating your Universal Analytics properties to GA4 for you BUT You actually DO NOT want to do this, for many many reasons. Already setup GA4? You might still be subject to automigration. Read on for more details about it and how to OPT OUT On Feb 9, Google sent…
Universal Analytics 360 Deprecation Date Extended (does NOT apply to Free customers)
In March of this year, Google announced that Google Analytics Universal Analytics (aka GA3) will be deprecated in 2023. For clients using the free version of Universal Analytics, the tool will stop collecting data on July 1, 2023. For 360 (paying) customers of Universal Analytics, Google had originally said they would stop collecting data on…
Using Site Search data in GA4
If you’re used to analyzing site search data (on site search) in UA, you can do this in GA4 too! In fact, GA4 actually measures site search out of the box for you via enhanced measurement. Follow along below to learn 3 ways to access this data. To take advantage of this data though, there…
RIP Universal Analytics, Hello GA4
Universal Analytics is dead. No, really. It’s just been given a deprecation date. Here’s what you need to know: Google has just announced (as of March 16, 2022) that Universal Analytics will stop collecting new data on July 1, 2023 for free GA customers. That means you have ~15 months to prepare. (Universal Analytics 360…
5 Quick Tips to help you better use GA4
Google Analytics 4 (aka GA4) is so different (looking & acting) that it can be really overwhelming to start digging in. So here are 5 quick tips to help you feel more comfortable and better use GA4. Tip 1: Make the reporting UI work for you! For the first time in GA history, GA4 allows…
Using Secondary Dimensions in Google Analytics 4
Secondary dimensions in GA4 (and in Universal Analytics as well) are a critical tool to help you get more insight from your data. They allow you to break down your primary dimensions into meaningful and relevant data. They transform the way you analyze primary dimensions and gain information. We’ll explore what secondary dimensions are as…
Step-by-Step: Linking Google Analytics 4 to Google Ads
Linking Google Analytics to Google Ads can unlock a ton of new data in your GA property. Setting up this link will bring in data such as cost metrics, clicks and impressions, and so much more. On the flip side, you’ll be able to easily set up conversion tracking for your Google Ads because you’ll…