Recently, I posted an Overview of Google Analytics for Firebase. If you haven’t read that article yet, I’d suggest starting there. Next, I want to recap some of the exciting new features announced this year at Google I/O (May, 2018). The first, and this is a big one, is ‘Project-level Reporting’. What does that mean?…
Google Analytics
New Data Retention Policies in Google Analytics
This post reflects my personal thoughts (me = Krista Seiden) and in no way speaks on behalf of Google or Google Analytics. I’m not a lawyer and am not pretending to offer any sort of legal advice with the below post. Now that the legal statements are out of the way, I want to…
Using Event Tagging for Form Field Tracking
Many, many websites have forms on them: Subscription forms, Contact forms, Sign-up forms, etc. Understanding how users to your site or app interact with your form, and how they are succeeding through the form, or dropping out of the form, is an important key performance indicator (KPI) for your business to track. There are a…
An Overview of Google Analytics for Firebase
In this post, I’m going to walk you through an overview of the Google Analytics for Firebase platform, including an overview of the out of the box reports you get with the Firebase SDK. What: Google Analytics for Firebase is the latest mobile analytics tracking platform from Google. This is meant as the next generation of…
Step-by-Step: New Element Visibility Trigger
As I mentioned in my post on the New Scroll Tracking Trigger, Google Tag Manager has just launched 2 new, exciting triggers. The second of those is one called ‘Element Visibility’. Depending on your use cases, this is likely even more exciting than Scroll Tracking (although I’d say that one was pretty damn exciting considering…
Step-by-Step: New Scroll Depth Trigger in Google Tag Manager
How far down my page did users go? Did they actually see the content below the fold? <— Said every executive ever to every analyst ever Scroll depth tracking has always been somewhat of a pain to setup in Google Analytics. Sure, there are guides like this one from Justin Cutroni, and there are WordPress…
Marketing Campaign Attribution – Take 2
It’s been 3+ years since I wrote my original blog post (https://rkv.adg.mybluehost.me/website_4cefbdd9/guide-ga-tracking-for-marketing-campaigns/) on campaign tracking, but it’s one that has aged well. I still point people to this post when they ask me for more info on best practices for setting up UTM tracking (or campaign tracking) because for the most part, things haven’t changed. I…
Personalizing with Google Analytics Audiences in Optimize 360
As analysts, we know a decent amount about our online customers, because we can see their online behavior. We know where they came from (geographically or traffic source), what they are looking at or clicking on our website, and whether or not they’ve completed our goals or KPIs (such as going through a checkout process…
5 Tips to Getting More out of Google Optimize
Martijn Scheijbeler and I recently presented at MeasureCamp London (and he again at MeasureCamp Amsterdam) on our best practices and tips for getting more out of Google Optimize. The response was great, so we decided to pen these thoughts as a blog post to share more broadly. Tip #1: Identify key segments of users to…