Better data enables better decision making, and it begins with how you track it – to provide more context to what’s already out there. Because by knowing more about the context, you’ll be better equipped and informed. When I’m interviewing prospective interns or senior roles for our marketing team and we get to questions about…
Guest Posts
Mixing Google Analytics Dimensions and Metrics
Following Krista’s excellent post on using secondary dimensions in Google Analytics, this post will explain the GA represents your data using its internal data model and why it’s important to understand this. You’ll see that certain combinations of metrics and dimensions don’t mean what you might think, and that some are actually completely invalid. We’ll…
Creating Adwords Remarketing Lists with GA Custom Dimensions
“Ultimately, data collection boils down to a simple thing: gathering meaningful data. What meaningful means is something that must be negotiated uniquely for each business case, each project, each product, each organization, and each platform.” Whenever I think about this quote by my friend Simo Ahava (who has a blog chock full of wonderful…
Three Google Analytics Features You Should Be Using Today
I run Google Analytics training workshops that take users from ‘never seen it before’ through to ‘grown up GA practitioner’. A key success metric for me is how many people answer ‘Yes’ when I ask if a certain piece of functionality is new to them. If folks are learning new things, this is good! I…