I recently gave a talk about one of my passions, the quantification of self, to my team. Given the great feedback, I’m turning that preso into a blog post to share with everyone! I’d like to note that this preso and subsequent blog post was inspired by an awesome presentation that Michele Kiss gave at…
Social Media
Adobe Summit 2014 Recap
Summary & Key takeaways from Adobe Summit 2014 The Adobe Summit has exploded over the past 3 years as it moved away from the Grand/Little America, where it was still hyper focused on analytics & testing (~2,000 people attending 1-2 years post Omniture acquisition), to a large scale (6,000+ people) pan-digital marketing showcase hosted at…
eMetrics Sydney Recap
A couple of weeks ago I had the opportunity to attend and speak at eMetrics in Sydney, Australia. This was the first conference I had attended or spoke at outside of the US, and a very unique opportunity to see how the digital analytics industry is thriving elsewhere. One thing that stood out to me:…
How Social Media Broke the Story of the SFO Plane Crash
Yesterday I had the unfortunate experience of watching the Asiana Airlines flight 214 Boeing 777 crash land at SFO (San Francisco International Airport). While viewing the crash landing, I had my phone out. My first instinct, before all else, was to snap a photo. Then, as I yelled out “Holy shit! A plane just crashed” I…
DAA San Francisco Symposium Recap
This past week I had the pleasure of seeing months of work come together in the form of the DAA San Francisco Chapter Inaugural Symposium. It was a great afternoon of analytics insights and learnings as well as networking and catching up with nearly 200 other industry professionals. The theme for the day was “What’s Next”…
Issue: Passive Customer Support via Social Channels
I’ve recently been pondering (ok, maybe more like fuming) over customer support via social channels. There is so much diversity in terms of levels of support offered, but to me, one thing is clear: if you have a social presence, I expect you to be responsive when I Tweet/Facebook/G+/etc to you (ok, who really uses…
eMetrics 2012 Recap
The other week I had the opportunity to attend a few networking events and 1 day of the eMetrics Marketing Optimization Summit in San Francisco. I have to say, I was quite impressed! While the conference itself was jam packed with relevant and interesting content (I had a seriously hard time choosing which sessions to…
Conferences, Conferences, and more Conferences!
It’s that time of year again… you know, the one where every week brings a new industry conference and you are having trouble choosing between them?! I’m in that boat right now, so I thought I’d share my thoughts on what I find valuable/look for in a conference when choosing amongst the many many options….
Digital Analytics Industry Salary Ranges
Searching for a new role? Career change? Be sure to go into the interview process armed with the salary range you think you deserve, based on experience and specialties. There is info all over the web for salary ranges for various roles in Digital Analytics, Web Analytics, Social Media, Digital Marketing, etc. – it’s important…