There is a lot of negativity out there when it comes to Google Analytics 4. I get it. It’s a new product that looks, feels, and works differently from what we’re all used to in Universal Analytics. And as many readers would rightly suggest, it’s still missing features. All that being said, I’m here to…
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The Ultimate Guide for setting up a Google Analytics 4 property
Are you setting up a GA4 property for the first time? Here are my top 10 must-haves for getting your new GA4 property up and running fast and with settings organized to help you make the most of your analytics data! Follow these tips and you’ll be well on your way to having a best…
5 Quick Tips to help you better use GA4
Google Analytics 4 (aka GA4) is so different (looking & acting) that it can be really overwhelming to start digging in. So here are 5 quick tips to help you feel more comfortable and better use GA4. Tip 1: Make the reporting UI work for you! For the first time in GA history, GA4 allows…
Where did my Bounce Rate go?? Meet Engaged Sessions in GA4
Bounce rate is a metric that’s mentioned a lot when discussing user engagement, but it’s not necessarily the beating pulse for a site’s health that it’s sometimes made out to be. This is in large part due to the fundamental changes with how websites are designed today (vs 10-15 years ago when GA was a…
Anomaly Detection in Google Analytics Intelligence
We’ve had ‘Custom Alerts’ in Google Analytics for a very long time. They used to look like this: They recently got an facelift and now look nicer, but the data is still the same: I’ve used these alerts for years to help me detect changes in traffic patterns as they occur (by sending an email…
Testing with a Rapid Optimization Plan
If you’ve ever set out to A/B test a whole site redesign, you must have come across the question of ‘What do we do if the new site, that we’ve spent so much time and money on, doesn’t win?’ That’s a fair question. A very fair one. In fact, if you are not asking yourself…
One year, 365 days, 12 months, 1/10th of a decade… Looking back & forward.
This morning I woke up to the following email in my inbox: Dear Krista, Congratulations! You have been at Google for 365 days, 1/10th of a decade, >3.15 x 1010 milliseconds, 20% of a lustrum or 0.001 of a millennium and today is your 1st Google Birthday 🙂 A big Thank You for all your contributions over the…