Secondary dimensions in GA4 (and in Universal Analytics as well) are a critical tool to help you get more insight from your data. They allow you to break down your primary dimensions into meaningful and relevant data. They transform the way you analyze primary dimensions and gain information. We’ll explore what secondary dimensions are as…
Step-by-Step: Linking Google Analytics 4 to Google Ads
Linking Google Analytics to Google Ads can unlock a ton of new data in your GA property. Setting up this link will bring in data such as cost metrics, clicks and impressions, and so much more. On the flip side, you’ll be able to easily set up conversion tracking for your Google Ads because you’ll…
Realtime Reporting in Google Analytics 4
If you’re interested in checking out the activity on your website as soon as it happens then the new Realtime report in GA4 is exactly what you should be looking at. This report lets you monitor all of the activity on your website as it happens (within the past 30 min), and you’ll be able…
Setting Up Custom Dimensions in Google Analytics 4
Custom Dimensions in Google Analytics 4 are a great way to add more in-depth data to the events you are collecting. They are basically a dimension (or a metric if you are setting up a Custom Metric which follows the same steps as below) that you have created yourself. Essentially, they are additional pieces of…
Data Driven Attribution in Google Analytics 4
What is the best Attribution Model?? Ah, the age-old question… Attribution is a big hairy topic, and I’m not going to write an essay on picking the best attribution model, because the best will always depend on your individual business… BUT, I’m excited to say that Google Analytics 4 now has Data Driven Attribution (DDA)…
Pages Reporting in Google Analytics 4
The Pages report is a fantastic way of gaining a better understanding of your website’s performance. It allows you to monitor and track how popular each page and screen is with your users. Page reporting is one of the most important aspects of Google Analytics data analysis and should be one of your favorite features….
Where did my Bounce Rate go?? Meet Engaged Sessions in GA4
Bounce rate is a metric that’s mentioned a lot when discussing user engagement, but it’s not necessarily the beating pulse for a site’s health that it’s sometimes made out to be. This is in large part due to the fundamental changes with how websites are designed today (vs 10-15 years ago when GA was a…
Step-by-Step: Integrate Google Search Console with GA4
Understanding Organic Search data is important for any SEO or web analyst. In Universal Analytics, you could integrate your Google Search Console property with your GA property. You can now also do this for Google Analytics 4 properties! I’ll show you how to get this set up in this step-by-step guide. Step 1: In your…
New Navigation & Reports in Google Analytics 4
BIG updates have come to the GA4 user interface! Updates include new navigation, new reports, and report customization. These updates are live now in the GA4 demo account now, and should be rolling out to your properties soon. In this post, I’ll break down these updates piece by piece. First, you’ll notice that the left…