Another VERY exciting and new addition to Google Analytics 4 properties is the ability to create events directly within the User Interface. Again, this is something you’ve never been able to do before within Google Analytics, and it’s a huge step forward to customizing your event and parameter data to get it exactly as you…
Modifying Events in the GA4 User Interface
Something VERY exciting and new to Google Analytics 4 properties is the ability to modify events directly within the User Interface. This is something you’ve never been able to do before within Google Analytics, and it’s a huge step forward for putting the power in the hands of marketers and analysts to have their data…
New Data Deletion Feature in Google Analytics 4
Google Analytics 4 is releasing a Data Deletion feature, and it’s really exciting because for the first time, you can do surgical deletion of just certain pieces of data, all within a simple UI. Further, while the changes are not permanent for 7 days (giving you time to change your mind), you can see the…
Hello to Google Analytics 4
Today, Google announced that App+Web is being rebranded to Google Analytics 4. This sets the stage for Google to push GA4 more mainstream. Here’s how: Google Analytics 4 is now the main property type in Google Analytics. If you are creating a new property in your account, by default, it will be a GA4 property….
New Reporting & Navigation in Google Analytics 4 (fka App+Web)
Google Analytics 4 (formerly known as App+Web) finally has a new navigation structure and reports to go along with it! If you’ve missed the more familiar look and feel of reporting in Universal Analytics (like I have!), this will be a very welcome update to GA4 (App+Web) and help you to not only get more…
New Templates in App+Web Analysis
In this post I’m excited to highlight new templates, covering Use Cases and Industries, as well as a couple of newer techniques now available in App+Web Analysis. To find these new templates, navigate to the Analysis Hub, and in the upper right hand corner, click on “Template gallery” to show all of the options now…
New App+Web Data Studio Connector
Ever since Google Analytics App+Web first launched, users have been asking when there will be a Data Studio template. Well, the wait is over! Google Data Studio now has a direct connector into your App+Web property, no need to go through BigQuery anymore to get your App+Web data into your favorite data visualization platform 🙂…
New Ecommerce Setup and Reporting in Google Analytics App+Web
The wait is over! Ecommerce reporting is finally here for App+Web properties in Google Analytics! While the Ecommerce schema for App+Web was released back in March, reporting has only just now been released, so if you’ve been sending Ecomm events to A+W over the past several months, you’ll know that until now, the only way…
Step by Step: Setting up a GA4 Property in Google Analytics
In this Step by Step guide, I’ll take you through the three steps you’ll need to go through to set up a new GA4 Property in Google Analytics. Note, this is an update to an earlier blog post covering the same topic, however, in this new post, the initial steps of creating a property can…