I’m writing this while on a plane from Salt Lake City back to the Bay Area, despite a 3 hr delay at the airport, with a smile on my face. Validate 2019 by ObservePoint was one of the best conferences I’ve been to in quite some time. Why? What made it so special? It combined…
Analyzing Reports in the new App + Web Property
Now that we’ve had data coming in to our new App + Web property for some time, I’d like to deep-dive on a topic near and dear to any analyst’s heart: Reporting. Being able to map what we see in an A+W property back to something we know in Universal Google Analytics is important to…
Step by Step: Setting up a GA4 Event Tag in GTM
In my last post, I showed you how to set up the Google Analytics: GA4 Configuration tag in GTM. In this post, I’ll show you how to set up the next piece of the puzzle, the Google Analytics: GA4 Event tag. You’ll use this tag to set up all of your recommended and custom events…
Step by Step: Setting up a GA4 Config Tag in GTM
As a follow up to my Step by Step post on setting up a GA4 property, in this post, I’ll show you how to setup your first tag for GA4 to start collecting data via Google Tag Manager. My friend and GTM expert Simo Ahava has also posted about this in his GA4 setup guide…
Step by Step: Setting up an App + Web Property
In this Step by Step guide, I’ll take you through the three steps you’ll need to go through to set up a new App + Web Property in Google Analytics. If you haven’t checked out my first post which goes into a detailed overview of this new property, I’d suggest stopping there first before continuing on…
Streamview in Google Analytics
One of the cool new reports coming over from Google Analytics for Firebase (GA4F) to the new App + Web Property in Google Analytics is Streamview. This is essentially Realtime 2.0 (if you’re familiar with the Realtime reports in Google Analytics). What’s the difference? Realtime 1.0 (aka in Universal Analytics) is the original Realtime report…
Pathing in Google Analytics
As I mentioned in my post from yesterday talking about the new App + Website properties in Google Analytics, the Analysis section of Google Analytics has gotten even better! Why? Because Pathing is now available in Analysis! I know what you’re thinking… “but Krista, GA has had Behavior Flow and User Flow reports for forever,…
New App + Web Properties in Google Analytics
The wait is over, the new App + Web property feature has officially launched to open public beta! Do keep in mind this is still a Beta – the product is early, doesn’t yet have all the features we all want, and is changing regularly. And, the team wants your feedback! I’m super excited for…
Goodbye, Google
As I sit here to put pen to paper on this post, I’m overwhelmed by all sorts of emotions. Sadness, excitement, fear, gratitude, and so much more. The past 6.5 years have been some of the best, and some of the most trying of my work life, but one thing is for sure, it is…