This past weekend I had the pleasure of participating in my first MeasureCamp event. This was actually my first un-conference, and even though I had a vague idea of how the day would go, I had no idea what to expect when it came to running a session. I had heard many things about strategizing…
Google Analytics Academy Launches 2 New Courses!
The Analytics Academy is back and better than ever! Ok, it didn’t actually go anywhere, but there are a few important changes with this update which will hopefully help you in your analytics education! There is a new URL, a new look and feel, TWO NEW COURSES, and evergreen certification opportunities! You can now access…
Step by Step: Using GTM Workspaces
There are many use cases you may want to explore for GTM Workspaces (see the HC article here), but I wanted to take the opportunity to run you through a simple one: I have some edits in progress in my container that I’m not ready to publish, but I need to launch a new tag…
Step-by-Step: Linking Your Google Analytics and Optimize Accounts and Installing the Optimize Snippet
To begin using Optimize, you must first setup your account and container (see this post with a Step-by-Step of how to do that), and then link your Google Analytics property to your Optimize account. In this post, I’ll show you how to setup your linking. Step 1: After logging into optimize.google.com, and after having setup your account…
Step-by-Step: Setting Up Your Google Optimize Account and Container
Optimize is Google’s new A/B & Multivariate testing tool. The free version is rolling out in Beta now (sign up here to receive your invitation) and is a great tool to start your Optimization efforts. To begin using Optimize, you must first setup your account. This requires a few key steps, which I’ll go through…
2016 Travel By The Numbers
2016 was QUITE the travel year! It was, by far, the most time I’ve ever spent on the road. Mileage-wise, it actually (surprisingly) doesn’t top 2014, and barely tops 2015, however, # of flights, days away, hotel nights, etc all do. I was blessed to spend 3.5 months straight in Asia this summer (if you…
China
After 2 weeks in Japan, I flew from Osaka to Shanghai for a whirlwind 2 weeks in China. That time would be spent as follows: 3 days in Shanghai, 4 in Beijing, 1 in Shanghai, and then 2 in Hong Kong. My team had me on a busy schedule! This will be a short post…
Step-by-Step: QA Your GTM Container with Preview and Debug Mode
Previously, I’ve showed you how to implement a basic Google Analytics page view tag, event tags, and outbound link tracking using Google Tag Manager. An important step prior to publishing any tag in GTM is to QA the tag prior to publishing. You can do this with the ‘Preview and Debug’ mode in GTM. This functionality can help ensure that your tags are firing correctly, as well as highlight any potential discrepancies in the tag setup prior to…
Women in Tech: Working in a World of Unconscious Bias (and what you can do about it)
As #womenintech, #ILooklLikeAnEngineer, and prominent voices such as Anne-Marie Slaughter and Susan Wojcicki become more and more mainstream in everyday conversation, and the topic of equality in the workplace gains traction, I have to pause and reflect on how this growing movement of support for women’s equality has impacted me and those around me. As…