There’s a lot of energy right now around what AI can do for analytics teams. Faster insights. Automated anomaly detection. Natural-language queries that replace hours of SQL. And it’s real. I’ve seen the workflows changing, and I find a lot of it genuinely exciting. But there’s a question that isn’t getting asked loudly enough: what…
Amplitude
How to Set Up Amplitude with Google Tag Manager
If you’re already using Google Tag Manager, setting up Amplitude is one of the fastest paths from “I just signed up” to “I’m collecting real data.” GTM gives you the infrastructure to get tags, triggers, and variables deployed quickly, and Amplitude has a tag template in the GTM community gallery that makes this whole process…