This week marks my one-year Ampliversary, and it’s hard to believe how much has changed in just twelve months. When I joined Amplitude, I knew I was signing up for a new challenge. After spending years helping build and evangelize Google Analytics, consulting with organizations around the world, and helping companies make sense of increasingly…
Amplitude
The Future of the Analyst Role: Two Paths Are Emerging
I get asked almost every day what the future of the analyst role looks like. Will we have jobs a year from now? My honest answer: yes. But the job is going to look different. And I think how different it is depends a lot on which direction you choose to grow. I see two…
The Unglamorous Thing That Makes AI-Driven Analytics Actually Work
There’s a lot of energy right now around what AI can do for analytics teams. Faster insights. Automated anomaly detection. Natural-language queries that replace hours of SQL. And it’s real. I’ve seen the workflows changing, and I find a lot of it genuinely exciting. But there’s a question that isn’t getting asked loudly enough: what…
How to Set Up Amplitude with Google Tag Manager
If you’re already using Google Tag Manager, setting up Amplitude is one of the fastest paths from “I just signed up” to “I’m collecting real data.” GTM gives you the infrastructure to get tags, triggers, and variables deployed quickly, and Amplitude has a tag template in the GTM community gallery that makes this whole process…