This week marks my one-year Ampliversary, and it’s hard to believe how much has changed in just twelve months.

When I joined Amplitude, I knew I was signing up for a new challenge. After spending years helping build and evangelize Google Analytics, consulting with organizations around the world, and helping companies make sense of increasingly complex customer data, I believed analytics was entering its next chapter. I just didn’t realize how quickly that chapter would unfold.

Over the past year, I’ve had the opportunity to meet with customers across nearly every industry imaginable. I’ve spoken at conferences around the world, recorded the Amplitude Quickstart Series, built presentations and workshops, hosted webinars, and spent countless hours with product, marketing, engineering, and analytics teams talking through their biggest challenges. While every company is different, almost every conversation has eventually landed in the same place: AI.

What’s been fascinating is watching how those conversations have evolved. A year ago, many organizations were asking, “How do we use AI?” Today, the questions are much more thoughtful. Is our data actually ready for AI? Can we trust the answers? How do product, marketing, engineering, and analytics work differently when insights become accessible to everyone? What skills do our teams need to develop?

Those questions have reinforced something I’ve come to believe even more strongly over the past year: AI isn’t replacing analytics. If anything, it’s making great analytics even more important. The organizations that will get the most value from AI aren’t necessarily the ones adopting the latest models first. They’re the ones investing in high-quality data, thoughtful instrumentation, and a culture that knows how to turn insights into action.

One of my favorite parts of this role has been how much I’ve learned. Every customer meeting gives me a new perspective. Every conference introduces me to people who are thinking about familiar problems in completely different ways. Every product demo, workshop, or roadmap discussion challenges me to keep learning. After almost twenty years in analytics, that’s still the thing I love most about this industry. It never stands still.

Of course, none of this happens without great people.

I’m incredibly grateful to Blaise for taking a chance on me, welcoming me to Amplitude, and being exactly the kind of manager you hope to work for. He’s given me the freedom to build, trusted me to try new ideas, and has always been there with thoughtful advice when I needed it.

I’m equally grateful to Jim Kultgen, who has become more than just a coworker. Over the past year we’ve logged countless flights, customer meetings, conferences, dinners, and airline point maximizing strategies together. He started as my onboarding buddy, and I’m thankful to now call him a friend.

I’ve also been incredibly fortunate to work alongside our amazing Field CTO team, as well as the Account Executives and Sales Engineers I partner with every day. Getting to work so closely with customer-facing teams has stretched me in new ways and been a highlight of this role. You all bring incredible expertise, challenge my thinking constantly, and make my job more fun.

Looking back, one thing hasn’t changed since the beginning of my career: I still genuinely love helping people make sense of data. Whether that’s teaching analytics, helping teams think differently about experimentation, discussing AI-powered workflows, or showing customers what’s possible with better instrumentation, it’s all rooted in the same goal: helping people make better decisions.

As I look ahead to year two, I couldn’t be more excited. It feels like we’re at the beginning of one of the biggest transformations our industry has ever experienced, and I feel incredibly fortunate to have a front-row seat. There is so much more to learn, so much more to build, and so many more conversations to have.

To everyone I’ve worked with this past year, thank you. To every customer who challenged my thinking, every teammate who made me better, every conference attendee who stopped to chat after a session, and everyone who’s followed along with my content, you’ve made this first year one I’ll never forget.

Here’s to year two.