I have the opportunity to speak to a lot of different audiences about analytics & optimization. Many times, I’m asked to leave the audience with a few actionable tips that they can implement in the next week. While there are many things I’d suggest (and it does change based on audience), I often recommend the…
Author: Krista
Real-Time Analytics: Top Use Cases for Quality Assurance
When real-time analytics first came out in Google Analytics, there were a lot of questions on the usefulness of this report. Yes, it looks cool to put it up on a big screen in the office for people to watch how much traffic is currently on your site… but that may not be super actionable…
How to setup Google Analytics with Google Tag Manager on WordPress
In this post I’ll walk you through setting up Google Tag Manger and installing Google Analytics on your WordPress blog in 5 easy steps. Step 1: Go to http://www.google.com/tagmanager/ to create a GTM account. You’ll get a GTM account ID, in the format GTM-XXXXXX. Copy this ID, you’ll need it in the next step. Step 2: Install…
I’m Joining the Google Analytics Team to Advocate for Digital Analytics Best Practices
After working as a practitioner of analytics and optimization for the past six years (at Adobe, the Apollo Group, and most recently Google), I’m excited to announce that I’m ‘officially’ making the move to the vendor side of the house! I’m joining the Google Analytics team as a ‘Best Practice Advocate’ for analytics and optimization….
Your Optimization Program’s First Hire
Just starting out in web optimization? I recently spoke on a panel at Optimizely’s Opticon and one of the questions that came up was ‘who would be your first hire’ for a new optimization program. There were a few different opinions on the panel, ranging from someone who gets stuff done, to an analytics rockstar,…
Human Analytics – The Quantification of Myself
I recently gave a talk about one of my passions, the quantification of self, to my team. Given the great feedback, I’m turning that preso into a blog post to share with everyone! I’d like to note that this preso and subsequent blog post was inspired by an awesome presentation that Michele Kiss gave at…
Building a Culture of Optimization, Part 5: So You’ve Found a Big Win… Now What?
In part 5 of this 5-part blog series about ‘Building a Culture of Optimization’ I’m going to talk about the importance of sharing your wins and bringing your organization along with you. You can see part 1, part 2, part 3 & part 4 here. Part 5: So you’ve found a big win. Now what?…
Building a Culture of Optimization, Part 4: Evangelize the Process
In part 4 of this 5-part blog series about ‘Building a Culture of Optimization’ I’m going to talk about evangelizing your process within your organization. You can see part 1, part 2, & part 3 here. Part 4: Evangelize the process Process is important. Process leads to consistency, repeatability, and authority in a testing program….
Building a Culture of Optimization, Part 3: Know the Math
In part 3 of this 5-part blog series about ‘Building a Culture of Optimization’ I’m going to talk about the importance of bringing your organization up to speed on the math behind the tests. You can look back and see part 1 on the basics and part 2 on good test design. Part 3: Know the Math!…