In Google Analytics, filters provide a flexible way of modifying the data within each view of your analytics account. You can use them to exclude data, include data, or actually change how the data looks in your reports. Filters help you transform the data so it’s better aligned with your business needs. Google Analytics applies…
Author: Krista
Custom Funnels – New in Google Analytics Premium
Of all of the reporting features that Google Analytics has launched in the past few years, I think this is, quite possibly, my favorite. Not just because it’s new and pretty, but because it fills a big big need for analysts: Define steps based on any dimension criteria. This means you can build funnels on…
GTM Analytics Academy Course Open Till July 24th!
I’m INCREDIBLY excited that we launched our newest Analytics Academy course last week (June 23rd). This course is all about Google Tag Manager and is aimed at helping marketers, analysts, and developers quickly get up to speed on GTM, tagging best practices, and using tag management to improve your analytics (and other tags) implementation. And…
I’m a Woman in Tech: How it Helps Me and Hurts my Gender
I’m an analytics professional. A teacher. An advocate. An advisor. I work in tech. I work with engineers, developers, marketers, sales, product, and ops. I work with all levels, from analysts to executives. And I am a woman. Until recently, I’ve hadn’t put much thought into what that really meant for me professionally. I attribute…
Step by Step: Adding a Second GA Property via Google Tag Manager
Placing more than one analytics property ID on your website can be very beneficial. This gives you the ability to send analytics data to more than one property in Google Analytics and can be used to analyze different segments of traffic, control access for different groups of stakeholders, link additional features to a particular property, and many…
Step by Step: Setting Up Advanced Google Analytics Goals & Funnel Visualizaitons
I often get asked what my top few tips or must do’s for Google Analytics would be. The first two are always the same: setting up Campaign Tracking, and setting up Goals and Funnel Visualizations. Since I’ve previously written a Step by Step Guide for Campaign Tracking, I’m going to focus on setting up Goals…
Test Design: The Official Doc
If you are running a testing program, then you’ve more than likely had to think about what should go into a test you are running. This could include the problem statement, your hypothesis, how many variants, how different these variants will be, what your measures of success will be, screen captures, and more. It’s important to…
Best Practice Solutions Guide: Implementing Google Analytics via Google Tag Manager
Towards the end of last year, I heard feedback from a few of our clients that there wasn’t a lot of good documentation on how to implement Google Analytics via Google Tag Manager. I felt this pain because I’d been in their shoes. For the previous couple of years I’d been on the practitioner side…
Digital Analytics is all About Context – Lessons from #TheDress
Over the past couple of weeks I have presented at a few conferences (SummitUp in Dayton, Ohio and UnSummit in Salt Lake City, Utah) on the topic of People, Process, and Platform. Now, before you roll your eyes because you’ve heard it all before, let me let you know that you won’t be getting my…