In part 2 of this 5-part blog series about ‘Building a Culture of Optimization’ I’m going to talk about the importance of teaching good test designs. You can see part 1 about educating the basics here. Part 2: Good Test Designs You can’t have a good test without a good test design. One of the first…
Author: Krista
Building a Culture of Optimization, Part 1 – Educating the Basics
I’ve presented at several conferences, webinars, and meetings recently on the topic of ‘Building a Culture of Optimization.’ It’s a great topic and something our industry as a whole is still in the process of nailing down – most organizations I see haven’t yet reached maturity here. Given the importance of building such a culture…
I’m not a fan of time metrics or bounce rate – here’s why
How much time do visitors spend on our site? If we make this change, how much more time will people spend looking at our website? Did that change have an impact on bounce rate? As an analyst, do you get these questions a lot? I know I do. And my response is (almost) always the…
Adobe Summit 2014 Recap
Summary & Key takeaways from Adobe Summit 2014 The Adobe Summit has exploded over the past 3 years as it moved away from the Grand/Little America, where it was still hyper focused on analytics & testing (~2,000 people attending 1-2 years post Omniture acquisition), to a large scale (6,000+ people) pan-digital marketing showcase hosted at…
One year, 365 days, 12 months, 1/10th of a decade… Looking back & forward.
This morning I woke up to the following email in my inbox: Dear Krista, Congratulations! You have been at Google for 365 days, 1/10th of a decade, >3.15 x 1010 milliseconds, 20% of a lustrum or 0.001 of a millennium and today is your 1st Google Birthday 🙂 A big Thank You for all your contributions over the…
Step by Step: Setting up GA tracking for Marketing Campaigns
Several weeks back I posted a campaign tracking guide on the Official GA blog, now cross-posting it here. See the original post here. As an analytics practitioner, one of the most important things I try to teach marketers is how to properly tag their campaigns so we can report on the success of their efforts. To…
Guide: A Practitioner’s Tips for Reducing the Impact of Sampling
Do you have large data sets being collected via Google Analytics? If you’ve got more than 250,000 visits within the time period you are analyzing, then you will likely encounter sampling in Google Analytics. Why? Sampling occurs for data sets larger than 250k visits in a single property (or 500k if you maximize the sampling…
eMetrics Sydney Recap
A couple of weeks ago I had the opportunity to attend and speak at eMetrics in Sydney, Australia. This was the first conference I had attended or spoke at outside of the US, and a very unique opportunity to see how the digital analytics industry is thriving elsewhere. One thing that stood out to me:…
How Social Media Broke the Story of the SFO Plane Crash
Yesterday I had the unfortunate experience of watching the Asiana Airlines flight 214 Boeing 777 crash land at SFO (San Francisco International Airport). While viewing the crash landing, I had my phone out. My first instinct, before all else, was to snap a photo. Then, as I yelled out “Holy shit! A plane just crashed” I…