In part 5 of this 5-part blog series about ‘Building a Culture of Optimization’ I’m going to talk about the importance of sharing your wins and bringing your organization along with you. You can see part 1, part 2, part 3 & part 4 here. Part 5: So you’ve found a big win. Now what?…
Digital Analytics
Building a Culture of Optimization, Part 4: Evangelize the Process
In part 4 of this 5-part blog series about ‘Building a Culture of Optimization’ I’m going to talk about evangelizing your process within your organization. You can see part 1, part 2, & part 3 here. Part 4: Evangelize the process Process is important. Process leads to consistency, repeatability, and authority in a testing program….
Building a Culture of Optimization, Part 3: Know the Math
In part 3 of this 5-part blog series about ‘Building a Culture of Optimization’ I’m going to talk about the importance of bringing your organization up to speed on the math behind the tests. You can look back and see part 1 on the basics and part 2 on good test design. Part 3: Know the Math!…
Building a Culture of Optimization, Part 2: Good Test Designs
In part 2 of this 5-part blog series about ‘Building a Culture of Optimization’ I’m going to talk about the importance of teaching good test designs. You can see part 1 about educating the basics here. Part 2: Good Test Designs You can’t have a good test without a good test design. One of the first…
Building a Culture of Optimization, Part 1 – Educating the Basics
I’ve presented at several conferences, webinars, and meetings recently on the topic of ‘Building a Culture of Optimization.’ It’s a great topic and something our industry as a whole is still in the process of nailing down – most organizations I see haven’t yet reached maturity here. Given the importance of building such a culture…
I’m not a fan of time metrics or bounce rate – here’s why
How much time do visitors spend on our site? If we make this change, how much more time will people spend looking at our website? Did that change have an impact on bounce rate? As an analyst, do you get these questions a lot? I know I do. And my response is (almost) always the…
Adobe Summit 2014 Recap
Summary & Key takeaways from Adobe Summit 2014 The Adobe Summit has exploded over the past 3 years as it moved away from the Grand/Little America, where it was still hyper focused on analytics & testing (~2,000 people attending 1-2 years post Omniture acquisition), to a large scale (6,000+ people) pan-digital marketing showcase hosted at…
Step by Step: Setting up GA tracking for Marketing Campaigns
Several weeks back I posted a campaign tracking guide on the Official GA blog, now cross-posting it here. See the original post here. As an analytics practitioner, one of the most important things I try to teach marketers is how to properly tag their campaigns so we can report on the success of their efforts. To…
Guide: A Practitioner’s Tips for Reducing the Impact of Sampling
Do you have large data sets being collected via Google Analytics? If you’ve got more than 250,000 visits within the time period you are analyzing, then you will likely encounter sampling in Google Analytics. Why? Sampling occurs for data sets larger than 250k visits in a single property (or 500k if you maximize the sampling…