How much time do visitors spend on our site? If we make this change, how much more time will people spend looking at our website? Did that change have an impact on bounce rate? As an analyst, do you get these questions a lot? I know I do. And my response is (almost) always the…
Digital Analytics
Adobe Summit 2014 Recap
Summary & Key takeaways from Adobe Summit 2014 The Adobe Summit has exploded over the past 3 years as it moved away from the Grand/Little America, where it was still hyper focused on analytics & testing (~2,000 people attending 1-2 years post Omniture acquisition), to a large scale (6,000+ people) pan-digital marketing showcase hosted at…
Step by Step: Setting up GA tracking for Marketing Campaigns
Several weeks back I posted a campaign tracking guide on the Official GA blog, now cross-posting it here. See the original post here. As an analytics practitioner, one of the most important things I try to teach marketers is how to properly tag their campaigns so we can report on the success of their efforts. To…
Guide: A Practitioner’s Tips for Reducing the Impact of Sampling
Do you have large data sets being collected via Google Analytics? If you’ve got more than 250,000 visits within the time period you are analyzing, then you will likely encounter sampling in Google Analytics. Why? Sampling occurs for data sets larger than 250k visits in a single property (or 500k if you maximize the sampling…
eMetrics Sydney Recap
A couple of weeks ago I had the opportunity to attend and speak at eMetrics in Sydney, Australia. This was the first conference I had attended or spoke at outside of the US, and a very unique opportunity to see how the digital analytics industry is thriving elsewhere. One thing that stood out to me:…
#eMetrics SF 2013 wrap-up
Last month I had the opportunity to attend and speak at the 2013 eMetrics Marketing Optimization Summit in SF. What is always a good conference seemed even better this time around. The sessions I attended were high quality (as always), but the biggest (personal) take away was how close this industry is and how talented…
Congrats to the DAA 2013 Awards for Excellence Winners!!
The other week I had the privilege of attending the DAA 2013 Awards for Excellence along with 180 of some of the brightest minds in the analytics industry. The talent in the room was unparalleled! A quick recap of the nominees, finalists, and winners: Digital Analytics Rising Star (individual) Nominees (** indicates finalist): Eduardo Cereto…
#unSummitSLC 2013 Recap
Two weeks ago in Salt Lake City I was lucky enough to have the opportunity to attend and speak at unSummitSLC (I spoke about mobile & cross-channel analytics). unSummit is a half-day, intimate gathering of digital marketers from all over the country and local university students that takes place the day before Adobe Summit each…
Adobe Summit 2013 Recap
This past week I had the unique opportunity to attend Adobe Summit as a part of the industry but not a part of the Adobe community (currently). In a prior life I worked as a web analytics manager for Adobe and attended Summit as an employee and active user of the Omniture suite, so attending…