The Pages report is a fantastic way of gaining a better understanding of your website’s performance. It allows you to monitor and track how popular each page and screen is with your users. Page reporting is one of the most important aspects of Google Analytics data analysis and should be one of your favorite features….
Digital Analytics
Where did my Bounce Rate go?? Meet Engaged Sessions in GA4
Bounce rate is a metric that’s mentioned a lot when discussing user engagement, but it’s not necessarily the beating pulse for a site’s health that it’s sometimes made out to be. This is in large part due to the fundamental changes with how websites are designed today (vs 10-15 years ago when GA was a…
Step-by-Step: Integrate Google Search Console with GA4
Understanding Organic Search data is important for any SEO or web analyst. In Universal Analytics, you could integrate your Google Search Console property with your GA property. You can now also do this for Google Analytics 4 properties! I’ll show you how to get this set up in this step-by-step guide. Step 1: In your…
New Navigation & Reports in Google Analytics 4
BIG updates have come to the GA4 user interface! Updates include new navigation, new reports, and report customization. These updates are live now in the GA4 demo account now, and should be rolling out to your properties soon. In this post, I’ll break down these updates piece by piece. First, you’ll notice that the left…
Creating Events and Conversions in the GA4 User Interface
Another VERY exciting and new addition to Google Analytics 4 properties is the ability to create events directly within the User Interface. Again, this is something you’ve never been able to do before within Google Analytics, and it’s a huge step forward to customizing your event and parameter data to get it exactly as you…
Modifying Events in the GA4 User Interface
Something VERY exciting and new to Google Analytics 4 properties is the ability to modify events directly within the User Interface. This is something you’ve never been able to do before within Google Analytics, and it’s a huge step forward for putting the power in the hands of marketers and analysts to have their data…
New Data Deletion Feature in Google Analytics 4
Google Analytics 4 is releasing a Data Deletion feature, and it’s really exciting because for the first time, you can do surgical deletion of just certain pieces of data, all within a simple UI. Further, while the changes are not permanent for 7 days (giving you time to change your mind), you can see the…
Hello to Google Analytics 4
Today, Google announced that App+Web is being rebranded to Google Analytics 4. This sets the stage for Google to push GA4 more mainstream. Here’s how: Google Analytics 4 is now the main property type in Google Analytics. If you are creating a new property in your account, by default, it will be a GA4 property….
New Reporting & Navigation in Google Analytics 4 (fka App+Web)
Google Analytics 4 (formerly known as App+Web) finally has a new navigation structure and reports to go along with it! If you’ve missed the more familiar look and feel of reporting in Universal Analytics (like I have!), this will be a very welcome update to GA4 (App+Web) and help you to not only get more…