This is a follow on post to my first post Introducing Advanced Analysis. If you haven’t checked that one out yet, do so first. In this post, I want to walk through getting the most out of the Funnels technique in Advanced Analysis. The Funnels technique in Advanced Analysis is powerful for many reasons. It…
Digital Analytics
Introduction to Advanced Analysis
Google Analytics recently launched their new Advanced Analysis feature set into public beta for all Google Analytics 360 users. To say I’m excited about this launch would be an understatement. I’m beyond thrilled! This feature set is near and dear to me as I’ve been hard at work helping build it for quite some time…
What’s New in Google Analytics for Firebase
Recently, I posted an Overview of Google Analytics for Firebase. If you haven’t read that article yet, I’d suggest starting there. Next, I want to recap some of the exciting new features announced this year at Google I/O (May, 2018). The first, and this is a big one, is ‘Project-level Reporting’. What does that mean?…
New Data Retention Policies in Google Analytics
This post reflects my personal thoughts (me = Krista Seiden) and in no way speaks on behalf of Google or Google Analytics. I’m not a lawyer and am not pretending to offer any sort of legal advice with the below post. Now that the legal statements are out of the way, I want to…
Using Event Tagging for Form Field Tracking
Many, many websites have forms on them: Subscription forms, Contact forms, Sign-up forms, etc. Understanding how users to your site or app interact with your form, and how they are succeeding through the form, or dropping out of the form, is an important key performance indicator (KPI) for your business to track. There are a…
Defining Growth Marketing
Growth may just be the most over-hyped term of modern marketing. Yes, I said it. It’s overrated. That being said, there are some interesting distinctions that have evolved as the field of Growth Marketing has evolved. But first, I must share one of my favorite definitions of Growth Hacking to date from Dana DiTomaso: While…
Step-by-Step: New Element Visibility Trigger
As I mentioned in my post on the New Scroll Tracking Trigger, Google Tag Manager has just launched 2 new, exciting triggers. The second of those is one called ‘Element Visibility’. Depending on your use cases, this is likely even more exciting than Scroll Tracking (although I’d say that one was pretty damn exciting considering…
Step-by-Step: New Scroll Depth Trigger in Google Tag Manager
How far down my page did users go? Did they actually see the content below the fold? <— Said every executive ever to every analyst ever Scroll depth tracking has always been somewhat of a pain to setup in Google Analytics. Sure, there are guides like this one from Justin Cutroni, and there are WordPress…
Marketing Campaign Attribution – Take 2
It’s been 3+ years since I wrote my original blog post (https://rkv.adg.mybluehost.me/website_4cefbdd9/guide-ga-tracking-for-marketing-campaigns/) on campaign tracking, but it’s one that has aged well. I still point people to this post when they ask me for more info on best practices for setting up UTM tracking (or campaign tracking) because for the most part, things haven’t changed. I…