Many, many websites have forms on them: Subscription forms, Contact forms, Sign-up forms, etc. Understanding how users to your site or app interact with your form, and how they are succeeding through the form, or dropping out of the form, is an important key performance indicator (KPI) for your business to track. There are a…
Digital Analytics
Defining Growth Marketing
Growth may just be the most over-hyped term of modern marketing. Yes, I said it. It’s overrated. That being said, there are some interesting distinctions that have evolved as the field of Growth Marketing has evolved. But first, I must share one of my favorite definitions of Growth Hacking to date from Dana DiTomaso: While…
Step-by-Step: New Element Visibility Trigger
As I mentioned in my post on the New Scroll Tracking Trigger, Google Tag Manager has just launched 2 new, exciting triggers. The second of those is one called ‘Element Visibility’. Depending on your use cases, this is likely even more exciting than Scroll Tracking (although I’d say that one was pretty damn exciting considering…
Step-by-Step: New Scroll Depth Trigger in Google Tag Manager
How far down my page did users go? Did they actually see the content below the fold? <— Said every executive ever to every analyst ever Scroll depth tracking has always been somewhat of a pain to setup in Google Analytics. Sure, there are guides like this one from Justin Cutroni, and there are WordPress…
Marketing Campaign Attribution – Take 2
It’s been 3+ years since I wrote my original blog post (https://rkv.adg.mybluehost.me/website_4cefbdd9/guide-ga-tracking-for-marketing-campaigns/) on campaign tracking, but it’s one that has aged well. I still point people to this post when they ask me for more info on best practices for setting up UTM tracking (or campaign tracking) because for the most part, things haven’t changed. I…
The Education Series: Introduction
I’ve spent the past 2.5 years as Google’s Analytics Advocate (and unofficially filled part of this role for 2 years prior to that) focused on advocacy for our GA360 Suite products, including (but not limited to) product design, user feedback, training, troubleshooting, and education. This role has stretched my mind (and at times, my patience), given me the…
Women in Analytics: Finding Allies
This past weekend I had the pleasure of participating in my first MeasureCamp event. This was actually my first un-conference, and even though I had a vague idea of how the day would go, I had no idea what to expect when it came to running a session. I had heard many things about strategizing…
Google Analytics Academy Launches 2 New Courses!
The Analytics Academy is back and better than ever! Ok, it didn’t actually go anywhere, but there are a few important changes with this update which will hopefully help you in your analytics education! There is a new URL, a new look and feel, TWO NEW COURSES, and evergreen certification opportunities! You can now access…
Step by Step: Using GTM Workspaces
There are many use cases you may want to explore for GTM Workspaces (see the HC article here), but I wanted to take the opportunity to run you through a simple one: I have some edits in progress in my container that I’m not ready to publish, but I need to launch a new tag…