I’ve spent the past 2.5 years as Google’s Analytics Advocate (and unofficially filled part of this role for 2 years prior to that) focused on advocacy for our GA360 Suite products, including (but not limited to) product design, user feedback, training, troubleshooting, and education. This role has stretched my mind (and at times, my patience), given me the…
Digital Analytics
Women in Analytics: Finding Allies
This past weekend I had the pleasure of participating in my first MeasureCamp event. This was actually my first un-conference, and even though I had a vague idea of how the day would go, I had no idea what to expect when it came to running a session. I had heard many things about strategizing…
Google Analytics Academy Launches 2 New Courses!
The Analytics Academy is back and better than ever! Ok, it didn’t actually go anywhere, but there are a few important changes with this update which will hopefully help you in your analytics education! There is a new URL, a new look and feel, TWO NEW COURSES, and evergreen certification opportunities! You can now access…
Step by Step: Using GTM Workspaces
There are many use cases you may want to explore for GTM Workspaces (see the HC article here), but I wanted to take the opportunity to run you through a simple one: I have some edits in progress in my container that I’m not ready to publish, but I need to launch a new tag…
Custom Funnels Joins the Periodic Table of Google Analytics!
A couple weeks ago I was in Australia for the Loves Data Analytics Conference and had a chance to chat with Jeff Sauer, better known as @Jeffalytics, about some of my favorite Google Analytics 360 reports. You may be familiar with Jeff’s Periodic Table of Google Analytics. I’m excited to say that I’ve added a…
Reflecting on 4 Years at Google
Reflection is part of growth. Looking back and examining what has gone by, what has been accomplished, where I’ve fallen short, and where I still need to improve is an important exercise to move forward. This morning, I read back through my blog post reflecting on my first year at Google, and I was surprised…
Using GA Attribution Reports to Optimize Ad Spend
Over the past couple of months, I have spoken several times to a variety of audiences about Attribution, specifically about using the Attribution reports in Google Analytics. It’s a topic that doesn’t get a lot of spotlight even though the insights and findings can help you to significantly influence Return on Ad Spend (ROAS hereafter)…
A/B Testing Dried Mangoes for Fun and Learning
Recently, a coworker brought back a bag of dried mangoes from the Philippines as a gift for me, telling me that they are the best dried mangoes in Southeast Asia (hereafter, SEA). This coworker happened to be from the Philippines and was for sure a bit biased in her opinion here… Another coworker sitting next…
Mixing Google Analytics Dimensions and Metrics
Following Krista’s excellent post on using secondary dimensions in Google Analytics, this post will explain the GA represents your data using its internal data model and why it’s important to understand this. You’ll see that certain combinations of metrics and dimensions don’t mean what you might think, and that some are actually completely invalid. We’ll…