This post is essentially an update to the one I posted about a month ago for setting up Google Analytics via Google Tag Manager for WordPress (using Thomas Geiger’s Duracelltomi Google Tag Manager plugin for WordPress). Now that the beautiful new GTM interface has launched, things may look and feel a tad different, so read on for an…
A Casual Conversation with Google’s Analytics Advocates
This morning I had the opportunity to do a fun little Hangout On Air for the Google Partners Network with my fellow Analytics Advocate Adam Singer. We chatted casually about some of our favorite analytics resources and tips and also answered several questions from the partner community. Check out the video of this conversation for…
Join the DAA SF Symposium on Nov 13: Getting Data Right with Quant AND Qual!
Originally posted on the official Google Analytics Blog, reposting here: This year the annual Digital Analytics Association (DAA) San Francisco Symposium is taking place on Thursday November 13th and will be hosted at University of San Francisco. The theme is “optimizing performance using quantitative and qualitative practices”. The DAA SF chapter has lined up industry leaders…
Step by Step: Setting Up a Quick Onsite Survey
We all love hard data. The facts and figures please. BUT those who really love data know that the secret sauce is to combine ‘hard’ data (quantitative) with ‘soft’ data (qualitative) to really understand the whole picture. There are many qualitative survey tools on the market that can help you do just that. For this…
Step-by-Step: Setting up a Google Content Experiment on Your Website
Setting up a Google Analytics Content Experiment is easy! Follow this four-step process and you’ll be on your way to running your first test. To start, first go to the ‘Experiments’ section of Google Analytics and click on ‘Create Experiment’. Step 1: Setup the test Advanced: if you are working with a high volume page…
The Alphabet Soup of Common Business Terms – Demystified!
Confused by the alphabet soup of business metrics you hear around the office? Here are some of the many business metrics you may hear, defined: KPI: this stands for Key Performance Indicator. A KPI is the outcome of a business objective, i.e. what you measure an objective against. ROI: Return on Investment, or ROI, is…
Three Actionable Analytics Tips to Implement Today
I have the opportunity to speak to a lot of different audiences about analytics & optimization. Many times, I’m asked to leave the audience with a few actionable tips that they can implement in the next week. While there are many things I’d suggest (and it does change based on audience), I often recommend the…
Real-Time Analytics: Top Use Cases for Quality Assurance
When real-time analytics first came out in Google Analytics, there were a lot of questions on the usefulness of this report. Yes, it looks cool to put it up on a big screen in the office for people to watch how much traffic is currently on your site… but that may not be super actionable…
How to setup Google Analytics with Google Tag Manager on WordPress
In this post I’ll walk you through setting up Google Tag Manger and installing Google Analytics on your WordPress blog in 5 easy steps. Step 1: Go to http://www.google.com/tagmanager/ to create a GTM account. You’ll get a GTM account ID, in the format GTM-XXXXXX. Copy this ID, you’ll need it in the next step. Step 2: Install…