This past week I had the pleasure of seeing months of work come together in the form of the DAA San Francisco Chapter Inaugural Symposium. It was a great afternoon of analytics insights and learnings as well as networking and catching up with nearly 200 other industry professionals. The theme for the day was “What’s Next”…
Issue: Passive Customer Support via Social Channels
I’ve recently been pondering (ok, maybe more like fuming) over customer support via social channels. There is so much diversity in terms of levels of support offered, but to me, one thing is clear: if you have a social presence, I expect you to be responsive when I Tweet/Facebook/G+/etc to you (ok, who really uses…
eMetrics 2012 Recap
The other week I had the opportunity to attend a few networking events and 1 day of the eMetrics Marketing Optimization Summit in San Francisco. I have to say, I was quite impressed! While the conference itself was jam packed with relevant and interesting content (I had a seriously hard time choosing which sessions to…
Conferences, Conferences, and more Conferences!
It’s that time of year again… you know, the one where every week brings a new industry conference and you are having trouble choosing between them?! I’m in that boat right now, so I thought I’d share my thoughts on what I find valuable/look for in a conference when choosing amongst the many many options….
Digital Analytics Industry Salary Ranges
Searching for a new role? Career change? Be sure to go into the interview process armed with the salary range you think you deserve, based on experience and specialties. There is info all over the web for salary ranges for various roles in Digital Analytics, Web Analytics, Social Media, Digital Marketing, etc. – it’s important…
Social Humor From Paris
Recently, I’ve seen a number of the below type of images on Facebook and Twitter. Came across this one and thought I’d share. I studied abroad in Paris while in college, and agreeing with so many of the shares/comments about it, it rings SO true!
Twitter: the #PowerofSocial as a Customer Service Tool
We’ve all been there… cancelled flights, headaches, worries of never getting rescheduled, and an endless phone tree that takes forever to wade through… and now enter the #powerofsocial I happened to pick a particularly dark and stormy weekend to travel on a recent trip from SFO to Virginia. The day of my flight, I get…
Social Media’s Impact on Love
A tribute to Valentine’s Day (thanks Guy Kawasaki and Julianna Rae) 60% of Facebook users list their relationship status. Wow, that number in and of itself is says a lot in terms of the amount of private data that people today are willingly exposing to the world wide web. As we become a much more…
Social Media Week Recap
Today kicks off Social Media Week 2012 aka #smw12. Thanks to my buddy @justinkistner, today also kicks off my new blog, self titled, BloggerChica (find me on Twitter – @bloggerchica). I attended a jam packed day of sessions by a great line up of speakers from Adobe, Altimeter, Cisco, eBay, Intel, and SAP. The day’s…