I often get asked what my top few tips or must do’s for Google Analytics would be. The first two are always the same: setting up Campaign Tracking, and setting up Goals and Funnel Visualizations. Since I’ve previously written a Step by Step Guide for Campaign Tracking, I’m going to focus on setting up Goals…
Author: Krista
Test Design: The Official Doc
If you are running a testing program, then you’ve more than likely had to think about what should go into a test you are running. This could include the problem statement, your hypothesis, how many variants, how different these variants will be, what your measures of success will be, screen captures, and more. It’s important to…
Best Practice Solutions Guide: Implementing Google Analytics via Google Tag Manager
Towards the end of last year, I heard feedback from a few of our clients that there wasn’t a lot of good documentation on how to implement Google Analytics via Google Tag Manager. I felt this pain because I’d been in their shoes. For the previous couple of years I’d been on the practitioner side…
Digital Analytics is all About Context – Lessons from #TheDress
Over the past couple of weeks I have presented at a few conferences (SummitUp in Dayton, Ohio and UnSummit in Salt Lake City, Utah) on the topic of People, Process, and Platform. Now, before you roll your eyes because you’ve heard it all before, let me let you know that you won’t be getting my…
Business vs Marketing Analyst – Roles, Skillsets & Career Paths
I was recently chatting with a young women who happens to be a senior at Chapman University in Southern California and is an aspiring analyst. She mentioned she had just been to New York for a school trip where she had learned a lot about financial analytics, and she asked me my thoughts on financial…
Step by Step: Outbound Link Tracking in Google Tag Manager
Following up on last week’s post on event tracking, I thought it would be a good idea to deep dive on outbound link tracking. Outbound link tracking is super easy to setup using Google Tag Manager and the insights you can gain by understanding the most common paths to leaving your website are definitely worth…
Events: Best Practices for Hierarchies and Naming Conventions
If you are looking to understand the actions that a user takes on your website, one of the best ways to do this is with event tracking. This can include (but not limited to): Link clicks (on site or outbound) Downloads (whitepaper, pdf, etc) Scrolling Load times In Google Analytics, event tracking is made up…
2014 Travel By The Numbers
Happy New Year! Wow, I can’t believe 2014 is already behind us, it really did FLY by… Ha.. see what I did there? 😉 2014 was a big year in travel for me, both professionally and personally. Given the data nerd that lives in my very core, I thought I’d throw together the numbers and…
Definitions of Common Analytics Terms
If you’re just starting out in analytics, you may find that there are a lot of new, confusing terms to master. Here is a short (but certainly not exhaustive) guide to what many of these mean: Hit: a hit is any server call that corresponds to the javascript firing on a webpage or app and…