Optimize is Google’s new A/B & Multivariate testing tool. The free version is rolling out in Beta now (sign up here to receive your invitation) and is a great tool to start your Optimization efforts. To begin using Optimize, you must first setup your account. This requires a few key steps, which I’ll go through…
Author: Krista
2016 Travel By The Numbers
2016 was QUITE the travel year! It was, by far, the most time I’ve ever spent on the road. Mileage-wise, it actually (surprisingly) doesn’t top 2014, and barely tops 2015, however, # of flights, days away, hotel nights, etc all do. I was blessed to spend 3.5 months straight in Asia this summer (if you…
China
After 2 weeks in Japan, I flew from Osaka to Shanghai for a whirlwind 2 weeks in China. That time would be spent as follows: 3 days in Shanghai, 4 in Beijing, 1 in Shanghai, and then 2 in Hong Kong. My team had me on a busy schedule! This will be a short post…
Step-by-Step: QA Your GTM Container with Preview and Debug Mode
Previously, I’ve showed you how to implement a basic Google Analytics page view tag, event tags, and outbound link tracking using Google Tag Manager. An important step prior to publishing any tag in GTM is to QA the tag prior to publishing. You can do this with the ‘Preview and Debug’ mode in GTM. This functionality can help ensure that your tags are firing correctly, as well as highlight any potential discrepancies in the tag setup prior to…
Women in Tech: Working in a World of Unconscious Bias (and what you can do about it)
As #womenintech, #ILooklLikeAnEngineer, and prominent voices such as Anne-Marie Slaughter and Susan Wojcicki become more and more mainstream in everyday conversation, and the topic of equality in the workplace gains traction, I have to pause and reflect on how this growing movement of support for women’s equality has impacted me and those around me. As…
Custom Funnels Joins the Periodic Table of Google Analytics!
A couple weeks ago I was in Australia for the Loves Data Analytics Conference and had a chance to chat with Jeff Sauer, better known as @Jeffalytics, about some of my favorite Google Analytics 360 reports. You may be familiar with Jeff’s Periodic Table of Google Analytics. I’m excited to say that I’ve added a…
Japan
After a week of vacation in Vietnam, I packed up all my things from the apartment I’d come to know and love in Singapore to live out of a suitcase in hotel rooms for the rest of my trip (6 more weeks). I left one Typhoon in North Vietnam to fly straight into another in…
How to Improve Engagement Tracking with Event Tracking
Better data enables better decision making, and it begins with how you track it – to provide more context to what’s already out there. Because by knowing more about the context, you’ll be better equipped and informed. When I’m interviewing prospective interns or senior roles for our marketing team and we get to questions about…
Vietnam
This was a return to Vietnam for me. I’d been for ~9 days in December 2014 and visited Ho Chi Mihn City, the Mekong Delta and floating markets of Cai Bai, Phu Quoc Island, Hanoi, and Halong Bay. I knew when I left the last time that I’d be back – there was still so…