Laos was a quick trip: only 3.5 days over a long weekend. Given the short timeline, I picked just one location, Luang Prabang (hereafter, LP), to settle down for a few days to do some exploring and soak in the Laotian culture. LP is a very cute, quaint little SE Asian town that feels nothing…
Author: Krista
Reflecting on 4 Years at Google
Reflection is part of growth. Looking back and examining what has gone by, what has been accomplished, where I’ve fallen short, and where I still need to improve is an important exercise to move forward. This morning, I read back through my blog post reflecting on my first year at Google, and I was surprised…
Indonesia
Over the course of the 5 weeks I lived in Singapore, I spent collective almost 2 weeks of that time in Indonesia via weekend trips and work in Jakarta. One of the cool things about living in Singapore is that you can say things like “I’m going to Bali for the weekend”. I did spend…
Using GA Attribution Reports to Optimize Ad Spend
Over the past couple of months, I have spoken several times to a variety of audiences about Attribution, specifically about using the Attribution reports in Google Analytics. It’s a topic that doesn’t get a lot of spotlight even though the insights and findings can help you to significantly influence Return on Ad Spend (ROAS hereafter)…
Singapore
After 3 weeks of backpacking across Myanmar and Thailand, it was time to settle into Singapore to kick off working in Asia-Pacific (APAC). I must admit, arriving in Singapore was a bit of a burst of fresh air (????) after living the backpacker life and traveling from one place to the next every couple of…
Thailand
So far I’ve been pretty awful at blogging as I go along on my travels. It’s been several weeks (well, several since I started writing this post, several more since finishing) since I spent 2 weeks exploring Thailand, though I was just back in Bangkok a few weeks ago for a couple of days of…
Myanmar
When I decided to start my 3.5 month Asia trip in Myanmar, I wasn’t sure what to expect. Myanmar was a country I knew very little about, and it wasn’t until talking to a friend from home who had recently been that I got a vague sense of what I might see or do there….
A/B Testing Dried Mangoes for Fun and Learning
Recently, a coworker brought back a bag of dried mangoes from the Philippines as a gift for me, telling me that they are the best dried mangoes in Southeast Asia (hereafter, SEA). This coworker happened to be from the Philippines and was for sure a bit biased in her opinion here… Another coworker sitting next…
New Default Position for Widgets Added to a GA Dashboards!
Some time ago, a few analyst friends tweeted about wishing new widgets in Google Analytics dashboards could be added to the bottom by default rather than the top. As an analyst who has made and maintained MANY GA dashboards, I couldn’t agree more. By adding the widget to the top, the analyst is forced to…