If you use Google Tag Manager and Google Analytics, you’ll know that with every new analytics tag you create, you need to enter in your Google Analytics property ID (what’s a property ID?). If you are creating multiple tags, this can be a pain and can also lead to possible typos/errors that will cause your…
Author: Krista
Enabling Pre-defined Variables in the New GTM UI
In GTM 2.0, macros have gone away. These are now called ‘Variables’. There are many pre-defined variables in GTM 2.0 which make setting up tags & triggers easier than before, however, you must first enable them. This is just a quick post to hopefully save you some time and energy the first time you try…
Step by Step: Setting Up a Google Analytics Dashboard
Do you need to look at the same metrics or report on a regular basis? Do you want to share the same report across a broader group of stakeholders? Do you want to have the flexibility to change the date range for the whole report or segment it down to certain demographics or characteristics? Great…
Update: Setting up GA via GTM’s new UX
This post is essentially an update to the one I posted about a month ago for setting up Google Analytics via Google Tag Manager for WordPress (using Thomas Geiger’s Duracelltomi Google Tag Manager plugin for WordPress). Now that the beautiful new GTM interface has launched, things may look and feel a tad different, so read on for an…
A Casual Conversation with Google’s Analytics Advocates
This morning I had the opportunity to do a fun little Hangout On Air for the Google Partners Network with my fellow Analytics Advocate Adam Singer. We chatted casually about some of our favorite analytics resources and tips and also answered several questions from the partner community. Check out the video of this conversation for…
Join the DAA SF Symposium on Nov 13: Getting Data Right with Quant AND Qual!
Originally posted on the official Google Analytics Blog, reposting here: This year the annual Digital Analytics Association (DAA) San Francisco Symposium is taking place on Thursday November 13th and will be hosted at University of San Francisco. The theme is “optimizing performance using quantitative and qualitative practices”. The DAA SF chapter has lined up industry leaders…
Step by Step: Setting Up a Quick Onsite Survey
We all love hard data. The facts and figures please. BUT those who really love data know that the secret sauce is to combine ‘hard’ data (quantitative) with ‘soft’ data (qualitative) to really understand the whole picture. There are many qualitative survey tools on the market that can help you do just that. For this…
Step-by-Step: Setting up a Google Content Experiment on Your Website
Setting up a Google Analytics Content Experiment is easy! Follow this four-step process and you’ll be on your way to running your first test. To start, first go to the ‘Experiments’ section of Google Analytics and click on ‘Create Experiment’. Step 1: Setup the test Advanced: if you are working with a high volume page…
The Alphabet Soup of Common Business Terms – Demystified!
Confused by the alphabet soup of business metrics you hear around the office? Here are some of the many business metrics you may hear, defined: KPI: this stands for Key Performance Indicator. A KPI is the outcome of a business objective, i.e. what you measure an objective against. ROI: Return on Investment, or ROI, is…