2017 was another travel year for the books! It didn’t top my years for time spent on the road, nor in number of nights away, miles flown, countries visited, or any of the major travel metrics I’ve tracked over the past several years (see 2014, 2015, and 2016 posts to compare). BUT, it was the year of continued long…
Author: Krista
Step-by-Step: New Element Visibility Trigger
As I mentioned in my post on the New Scroll Tracking Trigger, Google Tag Manager has just launched 2 new, exciting triggers. The second of those is one called ‘Element Visibility’. Depending on your use cases, this is likely even more exciting than Scroll Tracking (although I’d say that one was pretty damn exciting considering…
Step-by-Step: New Scroll Depth Trigger in Google Tag Manager
How far down my page did users go? Did they actually see the content below the fold? <— Said every executive ever to every analyst ever Scroll depth tracking has always been somewhat of a pain to setup in Google Analytics. Sure, there are guides like this one from Justin Cutroni, and there are WordPress…
Marketing Campaign Attribution – Take 2
It’s been 3+ years since I wrote my original blog post (https://rkv.adg.mybluehost.me/website_4cefbdd9/guide-ga-tracking-for-marketing-campaigns/) on campaign tracking, but it’s one that has aged well. I still point people to this post when they ask me for more info on best practices for setting up UTM tracking (or campaign tracking) because for the most part, things haven’t changed. I…
Personalizing with Google Analytics Audiences in Optimize 360
As analysts, we know a decent amount about our online customers, because we can see their online behavior. We know where they came from (geographically or traffic source), what they are looking at or clicking on our website, and whether or not they’ve completed our goals or KPIs (such as going through a checkout process…
The Education Series: Advocacy
I’ve written advocacy into my past three job descriptions. In fact, as an Analytics Advocate, it was my job. So what is advocacy and how can you get started with it? I’m sure there are many definitions of what advocacy can mean, but to me, it means this: Being present in market (via blogs, social…
5 Tips to Getting More out of Google Optimize
Martijn Scheijbeler and I recently presented at MeasureCamp London (and he again at MeasureCamp Amsterdam) on our best practices and tips for getting more out of Google Optimize. The response was great, so we decided to pen these thoughts as a blog post to share more broadly. Tip #1: Identify key segments of users to…
The Education Series: 5 Tips for Becoming a Public Speaker
This post is part of the Education Series, a series focused on learnings and tips for the softer skills of digital marketing, many of which come from my experiences over the past decade in this industry. One of my first (large) public speaking engagements was in front of a crowd of about 300 young adults…
The Education Series: Introduction
I’ve spent the past 2.5 years as Google’s Analytics Advocate (and unofficially filled part of this role for 2 years prior to that) focused on advocacy for our GA360 Suite products, including (but not limited to) product design, user feedback, training, troubleshooting, and education. This role has stretched my mind (and at times, my patience), given me the…