When real-time analytics first came out in Google Analytics, there were a lot of questions on the usefulness of this report. Yes, it looks cool to put it up on a big screen in the office for people to watch how much traffic is currently on your site… but that may not be super actionable…
Digital Analytics
I’m Joining the Google Analytics Team to Advocate for Digital Analytics Best Practices
After working as a practitioner of analytics and optimization for the past six years (at Adobe, the Apollo Group, and most recently Google), I’m excited to announce that I’m ‘officially’ making the move to the vendor side of the house! I’m joining the Google Analytics team as a ‘Best Practice Advocate’ for analytics and optimization….
Your Optimization Program’s First Hire
Just starting out in web optimization? I recently spoke on a panel at Optimizely’s Opticon and one of the questions that came up was ‘who would be your first hire’ for a new optimization program. There were a few different opinions on the panel, ranging from someone who gets stuff done, to an analytics rockstar,…
Human Analytics – The Quantification of Myself
I recently gave a talk about one of my passions, the quantification of self, to my team. Given the great feedback, I’m turning that preso into a blog post to share with everyone! I’d like to note that this preso and subsequent blog post was inspired by an awesome presentation that Michele Kiss gave at…
Building a Culture of Optimization, Part 5: So You’ve Found a Big Win… Now What?
In part 5 of this 5-part blog series about ‘Building a Culture of Optimization’ I’m going to talk about the importance of sharing your wins and bringing your organization along with you. You can see part 1, part 2, part 3 & part 4 here. Part 5: So you’ve found a big win. Now what?…
Building a Culture of Optimization, Part 4: Evangelize the Process
In part 4 of this 5-part blog series about ‘Building a Culture of Optimization’ I’m going to talk about evangelizing your process within your organization. You can see part 1, part 2, & part 3 here. Part 4: Evangelize the process Process is important. Process leads to consistency, repeatability, and authority in a testing program….
Building a Culture of Optimization, Part 3: Know the Math
In part 3 of this 5-part blog series about ‘Building a Culture of Optimization’ I’m going to talk about the importance of bringing your organization up to speed on the math behind the tests. You can look back and see part 1 on the basics and part 2 on good test design. Part 3: Know the Math!…
Building a Culture of Optimization, Part 2: Good Test Designs
In part 2 of this 5-part blog series about ‘Building a Culture of Optimization’ I’m going to talk about the importance of teaching good test designs. You can see part 1 about educating the basics here. Part 2: Good Test Designs You can’t have a good test without a good test design. One of the first…
Building a Culture of Optimization, Part 1 – Educating the Basics
I’ve presented at several conferences, webinars, and meetings recently on the topic of ‘Building a Culture of Optimization.’ It’s a great topic and something our industry as a whole is still in the process of nailing down – most organizations I see haven’t yet reached maturity here. Given the importance of building such a culture…