In this post I’m excited to highlight new templates, covering Use Cases and Industries, as well as a couple of newer techniques now available in App+Web Analysis. To find these new templates, navigate to the Analysis Hub, and in the upper right hand corner, click on “Template gallery” to show all of the options now…
Digital Analytics
New App+Web Data Studio Connector
Ever since Google Analytics App+Web first launched, users have been asking when there will be a Data Studio template. Well, the wait is over! Google Data Studio now has a direct connector into your App+Web property, no need to go through BigQuery anymore to get your App+Web data into your favorite data visualization platform 🙂…
New Ecommerce Setup and Reporting in Google Analytics App+Web
The wait is over! Ecommerce reporting is finally here for App+Web properties in Google Analytics! While the Ecommerce schema for App+Web was released back in March, reporting has only just now been released, so if you’ve been sending Ecomm events to A+W over the past several months, you’ll know that until now, the only way…
Step by Step: Setting up a GA4 Property in Google Analytics
In this Step by Step guide, I’ll take you through the three steps you’ll need to go through to set up a new GA4 Property in Google Analytics. Note, this is an update to an earlier blog post covering the same topic, however, in this new post, the initial steps of creating a property can…
Recap of ObservePoint’s Validate Conference
I’m writing this while on a plane from Salt Lake City back to the Bay Area, despite a 3 hr delay at the airport, with a smile on my face. Validate 2019 by ObservePoint was one of the best conferences I’ve been to in quite some time. Why? What made it so special? It combined…
Analyzing Reports in the new App + Web Property
Now that we’ve had data coming in to our new App + Web property for some time, I’d like to deep-dive on a topic near and dear to any analyst’s heart: Reporting. Being able to map what we see in an A+W property back to something we know in Universal Google Analytics is important to…
Step by Step: Setting up a GA4 Event Tag in GTM
In my last post, I showed you how to set up the Google Analytics: GA4 Configuration tag in GTM. In this post, I’ll show you how to set up the next piece of the puzzle, the Google Analytics: GA4 Event tag. You’ll use this tag to set up all of your recommended and custom events…
Step by Step: Setting up a GA4 Config Tag in GTM
As a follow up to my Step by Step post on setting up a GA4 property, in this post, I’ll show you how to setup your first tag for GA4 to start collecting data via Google Tag Manager. My friend and GTM expert Simo Ahava has also posted about this in his GA4 setup guide…
Step by Step: Setting up an App + Web Property
In this Step by Step guide, I’ll take you through the three steps you’ll need to go through to set up a new App + Web Property in Google Analytics. If you haven’t checked out my first post which goes into a detailed overview of this new property, I’d suggest stopping there first before continuing on…