One of the cool new reports coming over from Google Analytics for Firebase (GA4F) to the new App + Web Property in Google Analytics is Streamview. This is essentially Realtime 2.0 (if you’re familiar with the Realtime reports in Google Analytics). What’s the difference? Realtime 1.0 (aka in Universal Analytics) is the original Realtime report…
Digital Analytics
Pathing in Google Analytics
As I mentioned in my post from yesterday talking about the new App + Website properties in Google Analytics, the Analysis section of Google Analytics has gotten even better! Why? Because Pathing is now available in Analysis! I know what you’re thinking… “but Krista, GA has had Behavior Flow and User Flow reports for forever,…
New App + Web Properties in Google Analytics
The wait is over, the new App + Web property feature has officially launched to open public beta! Do keep in mind this is still a Beta – the product is early, doesn’t yet have all the features we all want, and is changing regularly. And, the team wants your feedback! I’m super excited for…
Goodbye, Google
As I sit here to put pen to paper on this post, I’m overwhelmed by all sorts of emotions. Sadness, excitement, fear, gratitude, and so much more. The past 6.5 years have been some of the best, and some of the most trying of my work life, but one thing is for sure, it is…
Deep-Dive: Segment Overlap in Advanced Analysis
This is a follow on post to my first Introducing Advanced Analysis and my second deep-diving on the Funnels technique. If you haven’t checked those ones out yet, do so first. In this post, I want to walk through getting the most out of the Segment Overlap technique in Advanced Analysis. The Segment Overlap technique…
Deep-Dive: Funnels in Advanced Analysis
This is a follow on post to my first post Introducing Advanced Analysis. If you haven’t checked that one out yet, do so first. In this post, I want to walk through getting the most out of the Funnels technique in Advanced Analysis. The Funnels technique in Advanced Analysis is powerful for many reasons. It…
Introduction to Advanced Analysis
Google Analytics recently launched their new Advanced Analysis feature set into public beta for all Google Analytics 360 users. To say I’m excited about this launch would be an understatement. I’m beyond thrilled! This feature set is near and dear to me as I’ve been hard at work helping build it for quite some time…
What’s New in Google Analytics for Firebase
Recently, I posted an Overview of Google Analytics for Firebase. If you haven’t read that article yet, I’d suggest starting there. Next, I want to recap some of the exciting new features announced this year at Google I/O (May, 2018). The first, and this is a big one, is ‘Project-level Reporting’. What does that mean?…
New Data Retention Policies in Google Analytics
This post reflects my personal thoughts (me = Krista Seiden) and in no way speaks on behalf of Google or Google Analytics. I’m not a lawyer and am not pretending to offer any sort of legal advice with the below post. Now that the legal statements are out of the way, I want to…