We’ve had ‘Custom Alerts’ in Google Analytics for a very long time. They used to look like this: They recently got an facelift and now look nicer, but the data is still the same: I’ve used these alerts for years to help me detect changes in traffic patterns as they occur (by sending an email…
Author: Krista
New Data Retention Policies in Google Analytics
This post reflects my personal thoughts (me = Krista Seiden) and in no way speaks on behalf of Google or Google Analytics. I’m not a lawyer and am not pretending to offer any sort of legal advice with the below post. Now that the legal statements are out of the way, I want to…
Using Event Tagging for Form Field Tracking
Many, many websites have forms on them: Subscription forms, Contact forms, Sign-up forms, etc. Understanding how users to your site or app interact with your form, and how they are succeeding through the form, or dropping out of the form, is an important key performance indicator (KPI) for your business to track. There are a…
Defining Growth Marketing
Growth may just be the most over-hyped term of modern marketing. Yes, I said it. It’s overrated. That being said, there are some interesting distinctions that have evolved as the field of Growth Marketing has evolved. But first, I must share one of my favorite definitions of Growth Hacking to date from Dana DiTomaso: While…
An Overview of Google Analytics for Firebase
In this post, I’m going to walk you through an overview of the Google Analytics for Firebase platform, including an overview of the out of the box reports you get with the Firebase SDK. What: Google Analytics for Firebase is the latest mobile analytics tracking platform from Google. This is meant as the next generation of…
2017 Travel By The Numbers
2017 was another travel year for the books! It didn’t top my years for time spent on the road, nor in number of nights away, miles flown, countries visited, or any of the major travel metrics I’ve tracked over the past several years (see 2014, 2015, and 2016 posts to compare). BUT, it was the year of continued long…
Step-by-Step: New Element Visibility Trigger
As I mentioned in my post on the New Scroll Tracking Trigger, Google Tag Manager has just launched 2 new, exciting triggers. The second of those is one called ‘Element Visibility’. Depending on your use cases, this is likely even more exciting than Scroll Tracking (although I’d say that one was pretty damn exciting considering…
Step-by-Step: New Scroll Depth Trigger in Google Tag Manager
How far down my page did users go? Did they actually see the content below the fold? <— Said every executive ever to every analyst ever Scroll depth tracking has always been somewhat of a pain to setup in Google Analytics. Sure, there are guides like this one from Justin Cutroni, and there are WordPress…
Marketing Campaign Attribution – Take 2
It’s been 3+ years since I wrote my original blog post (https://rkv.adg.mybluehost.me/website_4cefbdd9/guide-ga-tracking-for-marketing-campaigns/) on campaign tracking, but it’s one that has aged well. I still point people to this post when they ask me for more info on best practices for setting up UTM tracking (or campaign tracking) because for the most part, things haven’t changed. I…